IDENTITY DEFINED
CEDAR BLUSH
Graduation Project - Berghs School of Communication 2025
Identity Defined is a fragrance brand built on the idea that scent isn’t just an accessory — it’s an extension of who you are. A way to express presence, depth and individuality.
The first scent, Cedar Blush, is a warm, sensual evening fragrance designed to sit close to the skin. It opens with bright red citrus and fruit, softened by freesia, and settles into a deep, woody base of cedar and amber. It captures the feeling of late summer nights — magnetic, intimate and self-assured.
The visual identity reflects this balance — personal, soft yet bold.
NOT TO TRANSFORM, BUT TO AFFIRM.
Each bottle is topped with a unique, handcrafted cap — inspired by the organic shape of a pearl. Just like identity, no two are ever the same. The pearl-like caps connect to the soft, summery warmth of the scent and serve as a reminder that identity is always personal, imperfect, and one of a kind.
Every part of this project was handmade by me: from blending the fragrance notes, designing the packaging, to shaping the brand’s visual identity.
I’ve always wanted to create a product from start to finish and this project was a deep dive into merging concept, copy and design into one cohesive experience.
