At Cheil Nordic, I contributed to creating Atelier, a standout Samsung campaign tailored for Gen Z. We developed a digital platform featuring curated accessories for wearable devices, blending style and functionality.

As a Final Art Designer, I helped shape the campaign through idea generation, storyboarding, and decisions on themes, colors, locations, and models. The concept, featuring four trendy themes—Cottage Core, Everyday Art, Athletic Essentials, and Classic—successfully resonated with Samsung’s younger audience.